Barb Flitsch

Chief Growth Officer

Barb’s career spans 25+ years in the benefits industry in roles that range from account management in a large insurance company and a senior leader at a national human capital consulting firm working with some of the nation’s largest Fortune 100 companies, to sales and business development working with young, growing organizations. She began her career at Aetna, quickly progressing to a role as one of the first Account innovative organizations like Eagle Industries, Honeywell and Control Data Systems. She then moved to the benefits consulting segment with Alexander and Alexander (now Aon), managing clients’ vendors and conducting plan performance analyses for a wide variety of clients including labor groups such as the Pipefitters, IBEW and AFSCME. Recruited to Meadowbrook Insurance Group, Barb managed a self-funded health plan covering the employees of 26 Minnesota counties. At Definity, Barb held several positions as a Sr. Account Executive, Head of Sales Operations for Mid-Market and Head of Client Reporting, playing key roles in growing the company from zero to over 500,000 members, until the firm was acquired by United Healthcare in 2004. After the acquisition, she took the content expertise she developed at Definity Health to Watson Wyatt and spent the next five years working with Fortune 500 clients like Target Corp, BP, General Mills and others. Following the merger that created Towers Watson, Barb brought her expertise to two national health insurers – first at Highmark, then Aetna – as Head of National Consulting Firm Relations, focused on enhancing the communication and collaboration between the health plans and AonHewitt, Mercer and Towers Watson.

In 2012, Barb formed her own company, BroadView Consulting Services, LLC. Since that time, she has been working with early stage companies focused on developing promising consumer- focused health care technology or solutions. Barb helps them develop their products, create market-driven sales strategies for growth and revenue acceleration, hone their messaging and sales skills, and align organizational structures to their long-term vision. She also provides support and guidance to senior leaders as their businesses evolve and mature.

Barb Flitsch

Chief Growth Officer

Barb’s career spans 25+ years in the benefits industry in roles that range from account management in a large insurance company and a senior leader at a national human capital consulting firm working with some of the nation’s largest Fortune 100 companies, to sales and business development working with young, growing organizations. She began her career at Aetna, quickly progressing to a role as one of the first Account innovative organizations like Eagle Industries, Honeywell and Control Data Systems. She then moved to the benefits consulting segment with Alexander and Alexander (now Aon), managing clients’ vendors and conducting plan performance analyses for a wide variety of clients including labor groups such as the Pipefitters, IBEW and AFSCME. Recruited to Meadowbrook Insurance Group, Barb managed a self-funded health plan covering the employees of 26 Minnesota counties. At Definity, Barb held several positions as a Sr. Account Executive, Head of Sales Operations for Mid-Market and Head of Client Reporting, playing key roles in growing the company from zero to over 500,000 members, until the firm was acquired by United Healthcare in 2004. After the acquisition, she took the content expertise she developed at Definity Health to Watson Wyatt and spent the next five years working with Fortune 500 clients like Target Corp, BP, General Mills and others. Following the merger that created Towers Watson, Barb brought her expertise to two national health insurers – first at Highmark, then Aetna – as Head of National Consulting Firm Relations, focused on enhancing the communication and collaboration between the health plans and AonHewitt, Mercer and Towers Watson.

In 2012, Barb formed her own company, BroadView Consulting Services, LLC. Since that time, she has been working with early stage companies focused on developing promising consumer- focused health care technology or solutions. Barb helps them develop their products, create market-driven sales strategies for growth and revenue acceleration, hone their messaging and sales skills, and align organizational structures to their long-term vision. She also provides support and guidance to senior leaders as their businesses evolve and mature.

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